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Sony Bravia W-Series KDL-40W3000 40-Inch 1080p LCD HDTV | 
| Brand: Sony
Category: CE
This item is no longer available
Rating:  31 reviews
Sales Rank: 48803
Color: Silver
Media: Electronics
Batteries Included: Yes
Display Size: 40
Shipping Weight (lbs): 65.2
Dimensions (in): 12.7 x 39.5 x 31.9
Warranty: 1 year warranty
MPN: KDL40W3000
Model: KDL40W3000
UPC: 027242717480
EAN: 0027242717480
ASIN: B000SB7XMY
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| Features:
| • | 10-bit 16:9 Full HD 1080p Panel (1920x1080 resolution): Picture Frame Styling/Distinctive Brushed Metal Finish | | • | 24p True Cinema (24p Input Capability via HDMI) | | • | Live Color Creation system with WCG-CCFL backlight | | • | 3 HDMI; 1 S-Video input; 2 Component Video; 3 Composite Video Inputs; 1 RS232 Control; 1 Digital Audio Output; 1 PC Video Input; 1 PC Audio Input | | • | 1,800:1 on-screen contrast ratio |
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Product Description
Sony's BRAVIA W series Full HD 1080p televisions take performance to the next level with advanced HDMI v1.3 features such as x.v.Color which greatly broadens the color space input capabilities to include 1.8 times as many natural colors as existing HDTV signals. In addition, Deep Color input capability works with the 10-bit processor and panel to deliver 64 times the level of color expression versus current 8-bit systems. Wrap all of this up with an elegant a new brushed metal picture frame design and there's nothing like W-Series HDTVs.
From the Manufacturer
Sony's BRAVIA W series Full HD 1080p televisions take performance to the next level with advanced HDMI v1.3 features such as x.v.Color which greatly broadens the color space input capabilities to include 1.8 times as many natural colors as existing HDTV signals. In addition, Deep Color input capability works with the 10-bit processor and panel to deliver 64 times the level of color expression versus current 8-bit systems. Wrap all of this up with an elegant a new brushed metal picture frame design and there's nothing like W-Series HDTV's. p bFull HD 1080/bbr There are a lot of ways to define high-definition but BRAVIA Full HD means you're getting the best resolution that high-definition has to offer consumers. With Sony BRAVIA W Series HDTVs, Full HD 1080 means 1920 x 1080 pixels5 and 1080p video inputs. Your lifestyle demands the best in high-definition and with BRAVIA Full HD 1080 products you get it. p b1920 x 1080 Panel Resolution/bbr 1920 x 1080 Panel Resolution --- When it comes to high-definition TV the pinnacle of performance is achieved by using 1920 x 1080 display panels. And BRAVIA W Series televisions have them. Full HD 1920 x 1080 panel resolution with over 2 million pixels 5(more than twice that of 720p HDTV) is exactly what you need to reproduce the 1080p content that can be delivered by our cutting edge 1080p Blu-ray disc player. p b10-bit Processing and 10-bit Display/bbr While it's great to state that a TV is capable of creating billions of colors it's a whole lot better when you have a display that can actually display them. That's the logic behind Sony's 10-bit processor and 10-bit display. Sony follows 10-bit processing with a 10-bit panel, allowing 64 times the levels of color expression than an 8-bit panel. What that translates to is smoother transitions from color to color and subtle color changes faithfully reproduced. p bBRAVIA Engine EX Full Digital Video Processor/bbr The BRAVIA Engine EX full digital video processing system is based on Sony's famous BRAVIA Engine video processing system. p bLive Color Creation System featuring WCG-CCFL/bbr Decades of television know how allow us to realize that an LCD TV is more than just the panel; it's actually a system. Uncompromised picture quality starts with combining carefully chosen components and circuits to optimize system quality, among these are the color creation and processing functions. That's what Live Color Creation is all about. It starts with the BRAVIA Engine EX video processing system, which enhances primary colors and corrects half-tone colors for natural overall color. Next, a WCG-CCFL backlight using Sony's phosphor formula delivers a specific spectrum of light designed to work with our specially formulated color filters. The combination of these three components creates deep, deep blues and natural greens for overall colors that draw you right into the picture. p bAdvanced Contrast Enhancer (ACE) Function/bbr Sony's Advanced Contrast Enhancer (ACE) builds on our excellent on-contrast ratio performance of 1,800:11. A Dynamic Contrast Ratio of up to 16,000:12 is achieved by using real-time image processing to adjust the contrast along with optimizing backlight levels. But rather than focus on the "numbers", Sony focuses on actual picture performance avoiding exaggerated blacks where detail can be lost. ACE translates to blacker blacks in darker scenes, as well as better shadow detail in other scenes for a difference that you can see. p bx.v.Color technology/bbr BRAVIA HDTV's performance has now advanced to the point that the color range can be defined by limitations in the original video source, rather than the TV. Thanks to the adoption of a newly approved international color standard called xvYCC (an option in the HDMI v1.3 spec and which Sony participated in creating), the color space has been greatly expanded. 1.8 times as many natural colors as existing HDTV signals will now be faithfully reproduced. x.v.Color is the name Sony has chosen to promote video products that include xvYCC capability. x.v.Color enabled products can now offer more accurate color reproduction and natural colors. p b24p True Cinema (24p Input Capability)/bbrMany movies are filmed at 24 frames per second (fps) and prime time TV programs are video taped at 24p. Seizing on an opportunity, some studios are taking a purist approach and encoding high definition video content such as Blu-ray Disc in 24p. Sony wisely takes advantage of this by including 24p output capability on their BDP-S1 Blu-ray Disc player. It makes sense that select 2007 BRAVIA TVs will include 24p input capability. The benefit? Images are smooth and natural looking. Once you experience 24p video it will be hard to view video without it. p bDMex - Ready (Digital Module Extender)/bbr Sony's Digital Media Extender (DMex) ready televisions offer a digital connection path for the addition of the optional modules like the new BRAVIA Internet Video Link. 6 With innovative DMex expansion capabilities featuring the Emmy award winning XMB user interface, select 2007 models are not merely TVs, but powerful entertainment platforms that not only meet your needs today, but expand easily to meet tomorrow's needs as well. p bXross Media Bar (XMB) interface/bbr When was the last time you saw an on-screen display that was fast, fun and easy to use? Sony's award-winning Xross Media Bar (pronounced Cross) provides a logical and fast way to access set up menus, user controls, and more. The on-screen display comes to life by pushing the XMB menu button on the remote. Navigation through the menus is smooth and fast. p bBRAVIA Theatre Sync technology/bbr Sony created BRAVIA Theatre Sync to go beyond basic digital audio and video transmission. Based on the HDMI-CEC function. BRAVIA Theatre Sync will be included on select BRAVIA Theatre home A/V systems and components. This useful function reduces the hassle and time consuming job of powering up, routing signals, etc. to the simple push of one button.8 Sony calls this nifty feature BRAVIA Theatre Sync. Here's how it works. Want to play a DVD on your Sony A/V system? Easy, just push PLAY on the BRAVIA HDTV remote and everything is taken care of for you. Even when the system is off! Want to change from TV sound to digital surround sound through your Sony BRAVIA Theatre A/V system? Just one push of the Theater Sound button on the remote and voila, surround sound through your system. Want to power down everything once you've finished enjoying it? Push one button and the TV and A/V system powers down. BRAVIA Theatre Sync helps make things a whole lot easier to operate. p bS-Force Front Surround/bbr Built around a sophisticated set of Sony algorithms, the S-Force Front Surround enhancement function generates realistic surround sound from the two speakers in the TV. Unlike some other "virtual surround" technologies, sound does not need to be bounced off of side walls or other surfaces to hear three-dimensional sound. No matter what the size or shape of the room it's possible to hear sounds from behind you.
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| Customer Reviews:
Showing reviews 1-5 of 31
First time big purchase over internet January 23, 2009
Fishing Nut (MN,USA)
All went vary smooth, had no problems with delivery, or the seller. The price was great and the Sony TV is the best, easy menus and great color and picture. The speakers are not that good, knew that from previous reviews, but plan on getting home theater sound system soon.
Great picture unless you are a basketball fan January 20, 2009
Robert Louis Weiss Jr. (Carbondale, IL USA)
All of the reviews which praise the picture on the model are right. While the refresh rate (60hz) does cause blurring on fast motion, the only time I notice it is on basketball games. If you are a basketball fanatic, then you will probably want a 120hz model. Otherwise, this one is just fine.
Tickled Pink January 7, 2009
Linda Blanco (Fenton, MI United States)
When you buy a Sony, you are buying quality. This is my second Sony TV set. I have been viewing the TV with rooftop antenna for almost six weeks now and I'm still in awe at the picture quality. My next purchase will be a Sony DVD HD recorder to compliment my new HD TV. I can not omit mentioning J R music and Computers (this is my second purchase with them) for their efficient and quick service.
Expensive but worth it September 2, 2008
PC Gamesman (Tucson, AZ United States)
1 out of 1 found this review helpful
We don't have blu-ray or HD. We use an upsampling DVD player (sony $99) with this TV and have been very pleased with its performance. Images are crisp and the color is excellent.
Outstanding Picture and Sound July 12, 2008
cmw0829 (Boston, MA)
4 out of 4 found this review helpful
I've had this TV for almost 8 months and am as happy with it as I was the day it was set up. The picture is wonderful and the sound very pleasing. There is no pixelating from fast image movement. The frame is brushed metal and narrow enough that the set doesn't stick out. Very beautiful. I wouldn't hesitate to purchase this TV again.
br /
br /My only regret is that I didn't buy the 46" which in retrospect would have fit the room well.
Showing reviews 1-5 of 31
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